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The Future of Hammersmith Apollo Under Threat

Published 8 years ago on April 2, 2013

By Guitar Interactive Magazine

The Future of Hammersmith Apollo Under Threat

The Hammersmith Apollo is under threat from property developerslooking to turn the West Londonlive music venue into a furniturewarehouse.

Dubai based Sheik Farhi Erl Pitts has reportedly tabled a £75million bid for the iconic venue, which is currently owned jointlyby AEG Live and Eventim.

Farhi Erl Pitts said (via Classic Rock Magazine) :

"I have great affection for the Hammersmith Apollo - orOdeon, as I prefer to call it. As a rock fan myself I have seenmany great gigs there, including Kiss in 1976. But with the livemusic scene in the doldrums, I believe the Apollo's days in itscurrent guise are numbered."

Whilst talking about his plans to convert the Apollo into agiant furniture warehouse, Farhi Erl Pitts unfavourably said:

"This part ofWest Londonis currently undergoing massiveredevelopment and regeneration, with many new houses and apartmentsbeing built. I feel there will be great future demand inHammersmith and its environs for furniture of all shapes andsizes.

"But I will do my best to preserve some of this greatbuilding's rock'n'roll identity," he vowed. "Our bed department,for example, will be called No Sleep Til Hammersmith. I will alsosub-let part of our floorspace to World Of Leather, and get my goodfriend Rob Halford to attend the grand opening. Plus any band whorecorded a live album there will be able to claim a freethree-piece suite."

A campaign is being launched to try to prevent Sheik Farhi ErlPitts' proposed plans.

Hammersmith resident Frank Dobbs, a former roadie foroutre psych-rockers the PinkFairies,  has taken up the baton.

"The Apollo is steeped in rock'n'roll history and we cannotallow it to be sold to a shyster like Farhi Erl Pitts. In thecoming weeks I shall unveil the full details of my plans. However,I have already enlisted the help of Larry Wallis [PinkFairies/early Motörhead guitarist], who will be busking outside thevenue while it stages Wallace And Gromit's Musical Marvels over theEaster weekend. Any money deposited in Larry's flat cap will beused to fund the anti-Sheik campaign."

AEG Live and Eventim, are yet comment 


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