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Privacy Policy

Guitar Interactive Magazine Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared

when you visit or make a purchase from (the “Site”).



When you visit the Site, we automatically collect certain information about your device,

including information about your web browser, IP address, time zone, and some of the

cookies that are installed on your device. Additionally, as you browse the Site, we collect

information about the individual web pages or products that you view, what websites or

search terms referred you to the Site, and information about how you interact with the Site.

We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include

an anonymous unique identifier. For more information about cookies, and how to disable

cookies, visit

- “Log files” track actions occurring on the Site, and collect data including your IP

address, browser type, Internet service provider, referring/exit pages, and date/time


- “Web beacons,” “tags,” and “pixels” are electronic files used to record information

about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site,

we collect certain information from you, including your name, billing address, shipping

address, payment information (including credit card numbers), email address, and phone

number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about

Device Information and Order Information.



We use the Order Information that we collect generally to fulfil any orders placed through

the Site (including processing your payment information, arranging for shipping, and

providing you with invoices and/or order confirmations). Additionally, we use this Order

Information to:

Communicate with you; Screen our orders for potential risk or fraud; and when in line with

the preferences you have shared with us, provide you with information or advertising

relating to our products or services plus the products, services and commercial

partnerships of our sister companies Guitar Interactive Magazine and Guitar Idol.

We use the Device Information that we collect to help us screen for potential risk and fraud

(in particular, your IP address), and more generally to improve and optimise our Site (for

example, by generating analytics about how our customers browse and interact with the

Site, and to assess the success of our marketing and advertising campaigns). We also use

your Device information for the purposes of retarget marketing.



We share your Personal Information with third parties to help us use your Personal

Information, as described above. For example, we use We use Google Analytics to help

us understand how our customers use the Site--you can read more about how Google

uses your Personal Information here:

You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and

regulations, to respond to a subpoena, search warrant or other lawful request for

information we receive, or to otherwise protect our rights.


As described above, we use your Personal Information to provide you with targeted

advertisements or marketing communications we believe may be of interest to you. For

more information about how targeted advertising works, you can visit the Network

Advertising Initiative’s (“NAI”) educational page at


You can opt out of targeted advertising by:




Additionally, you can opt out of some of these services by visiting the Digital Advertising

Alliance’s opt-out portal at: NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see

a Do Not Track signal from your browser.



If you are a European resident, you have the right to access personal information we hold

about you and to ask that your personal information be corrected, updated, or deleted. If

you would like to exercise this right, please contact us through the contact information


Additionally, if you are a European resident we note that we are processing your

information in order to fulfil contracts we might have with you (for example if you make an

order through the Site), or otherwise to pursue our legitimate business interests listed

above. Additionally, please note that your information will be transferred outside of

Europe, including to Canada and the United States.



When you place an order through the Site, we will maintain your Order Information for our

records unless and until you ask us to delete this information.



We may update this privacy policy from time to time in order to reflect, for example,

changes to our practices or for other operational, legal or regulatory reasons.



For more information about our privacy practices, if you have questions, or if you would

like to make a complaint, please contact us by e-mail at or by mail

using the details provided below:

Guitar Interactive Magazine, UNIT A CHESHAM CLOSE, ROMFORD, ESS, RM7 7PJ,

United Kingdom


EU Privacy Policy GDPR Updated. April 2018


You can opt-out of 3rd party marketing communications here