Product News from Santa Cruz Guitar Company

Published 6 years ago on July 8, 2015

By Jonathan Graham

(PRESS RELEASE): Greetings folks - we hope everyone is having a wonderful summer! We're as busy as ever in Santa Cruz, and wanted to share some exciting news with you in advance of announcing it to the public at Summer NAMM.

Get ready for Santa Cruz Strings! We have just launched our very own advanced design for acoustic guitar strings. This project has been in serious development for years and we’re thrilled that it’s finally come to fruition. We are proud to now be using Santa Cruz Strings on all of our production guitars.

When it comes to strings, it’s all about tension. While gauge is simply the measurement of the string’s diameter, the tension of a string determines its relative volume to the other strings (EQ). String tension is determined by its core to wrap ratio, which can vary greatly among manufacturers. This can create multi-pound differences between brands and an illogical EQ within any given set.

Santa Cruz Strings are engineered to do what others cannot, to put the exact tension on each individual string to create the appropriate download pressure. These calculated tensions determine the optimal relative volume between strings, or EQ, for your instrument.

We welcome you to read all about our purpose and philosophy behind these unique, parabolic tension strings by clicking here. Packaged sets of both Low Tension and Mid Tension are now available via our website.

But there’s more! Imagine never running out of strings again, thanks to a timely delivery of your desired number of string sets and tensions arriving directly to your door from your pals at Santa Cruz Guitar Company. Sign up for a Santa Cruz String Subscription and we’ll deliver the number of sets you need when you need them. Two sets of Mid Tension once a month? Three sets of each tension every quarter? Customize a subscription that fits your playing schedule. Each delivery comes with fun giveaways and promotional items from SCGC, and shipping is included. Click here for more details.

And then there’s summer NAMM! In addition to introducing our strings, we are very proud to announce the debut of the Brad Paisley Signature Model. Like all our signature artists, Brad sought us out to be the acoustic guitar that he could proudly associate his name with. We worked very closely with this masterful guitar player to design a personalized, custom dreadnought based on SCGC’s D/PW.  The Paisley Signature Model (The B/PW) honors Brad’s dedication to the sustainability of treasured tone woods. It is built with his preferred customizations for playability, tone and look in mind. A big thanks to Brad’s (and our) good friends at Artisan Guitars, whose many years of coaching and loving service made possible the introduction, designs and ongoing goodwill to make it happen.  Here are the specifications:

Brad Paisley Signature Model (B/PW) Specs:

Indian Rosewood/Bear Claw Sitka Spruce, 14-fret, 25.375” scale length, 1-3/4” nut width, custom voice/advanced X-bracing, herringbone rosette and top purfling, Ebony peghead overlay with custom cowboy hat inlay, Vintage Tinted top, SCGC logo at 5th fret, Waverly tuners, tooled leather black custom guitar case.  


Brad Guitar


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