NEWS

Ernie Ball Presents New 'Set Me Up' Performance and Interview Web Series

Published 7 years ago on April 24, 2014

By Jonathan Graham

Ernie Ball presents music fans with a new web series, Set Me Up. Filmed at the Ernie Ball Showroom in Los Angeles, CA, Set Me Up is an online video series showcasing some of today's most inspiring and talented musicians. The series goes beyond a typical session performance and delves into the mind of the artist, inviting them to discuss their inspirations, teach the viewer a few of their favorite riffs, and detail the technique they use to craft their art. Delivering a new episode every month, each clip incorporates both in-depth conversations and stripped down performances, providing the viewer with an intimate, behind-the-scenes experience.

There’s nothing more important to us than helping hard working musicians succeed,” says Brian Ball.

The Ernie Ball showroom provides a space for us to connect with artists and make sure their instruments are in top shape while providing fans with a unique behind-the-scenes look at some of their favourite acts."

Set Me Up Presented by Ernie Ball explores what makes the musicians and their instruments unique, allowing the artist to test out and experiment with the latest and greatest Ernie Ball products. While visiting the showroom, Ernie Ball guitar technicians are on-hand to get the artists’ instruments in tip-top performing shape, ensuring optimal sound and further showcasing Ernie Ball’s commitment to providing musicians with cutting edge tools.

Artists as diverse as the rock group Cage the Elephant, reggae and ska-influenced Dirty Heads, and folk singer-songwriter Chelsea Wolfe have already filmed sessions, with many more to come.

New sessions are released monthly at www.ernieball.com


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