Ernie Ball Introduces New M-Steel Strings & M-Steel Madness

Published 7 years ago on March 28, 2014

By Jonathan Graham

The world's premier string manufacturers, Ernie Ball, has announced the release of its most inventive and expressive string set yet, M-Steel, available in five Slinky gauges. To celebrate the much anticipated launch of these strings, Ernie Ball has announced the “M-Steel Madness” contest which begins April 1st 2014.

(PRESS RELEASE): Ernie Ball, the world’s leading manufacturer of guitar strings and musical instrument accessories, is excited to announce that the highly anticipated M-Steel electric guitar strings have officially hit stores. M-Steel strings are available now at select music retailers nationwide for $12.99 in five popular Slinky gauges: Super, Regular, Hybrid, Power, and Skinny Top Heavy Bottom.

Furthering Ernie Ball’s commitment to providing musicians with cutting edge tools, the innovative and inventive M-Steels are Ernie Ball’s loudest, most expressive strings yet, providing increased output, frequency response, and strength. Short for "maraging steel" — an extremely strong alloy used in high-stress applications for the aerospace and defense industries — M-Steel wound strings are comprised of Ernie Ball's patented Super Cobalt alloy wrapped around a maraging steel hex core, producing a richer, fuller tone with powerful low-end response. M-Steel plain strings are made from specially tempered steel for maximum fatigue resistance, resulting in a stronger, more durable string. A patented winding of steel around the ball end of M-Steel plain strings reduces slippage, resists breakage and stays in tune better than conventional plain string.

To celebrate the introduction of M-Steel strings, Ernie Ball is launching the “M-Steel Madness,” contest. Starting April 1st, fans will be asked to post videos or photos to their social media sites (Facebook, Twitter, Instagram, Vine, Google+) of themselves with their newly purchased M-Steel strings using the hashtag #msteel. One lucky winner will be chosen at random on July 1st, and receive a prize package including a vintage or boutique amplifier and other exclusive musical gear. Full contest details will be announced shortly.

Check for details coming soon.


Children of Bodom's Alexi Laiho has died at age 41
Devin Townsend drops news on new album, graphic novel and movie
KORN announce new album, 'The Nothing'
Top magnifiercross linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram