With its distribution business growing rapidly, Rotosound has produced its biggest-ever product catalogue, weighing-in at a hefty 250 pages.
Having added dozens of new lines through its arrangement with Dutch distributor, The Music Alliance, Rotosound, which is celebrating its 60th year in business this year, now has one of the most comprehensive ranges of accessories, parts and add-ons in the market including Boston guitar parts, which number more than 4,000 different SKUs.
The full catalogue is also available online, but is being distributed as a print edition for dealers that prefer the physical artefact.
“The new distribution project that we embarked upon in 2016 has been a huge challenge and a major success for us and has seen the business grow by more than a third,” said Rotosound chairman, Jason How. “This is by some distance our biggest catalogue ever and it shows off the full extent of the range we now offer to the market.
“Our online system has been extremely popular with dealers, offering them a fast and efficient way to order individual items or small orders, but we know that not everyone likes that and some retailers still prefer to have the ability to browse through the range in a catalogue too, so we now have all bases covered.
"The advantage of using the website of course is the stock traffic light system we have in place. Green means in stock here at Rotosound with 2-3 days delivery; Orange means stock in Holland, so 7-10 days delivery, and red is out of stock. But we do, where applicable, give an estimated delivery time.
“And it’s also something of a statement for us to show everything that we now offer to the trade, which is a full-spectrum product offering for music dealers. While strings are still our core business we are no longer just a string company, but a major distributor of third-party products too.”
Dealers that have not yet received the new-look Rotosound catalogue should email firstname.lastname@example.org to receive a copy.