Peavey Hollywood to Open With Comics Legend Stan Lee, Guitar Virtuoso Alex Skolnick, Founder Hartley Peavey & More

Published 11 years ago on August 28, 2012

By Guitar Interactive Magazine

Peavey Hollywood to Open With Comics Legend Stan Lee,Guitar Virtuoso Alex Skolnick, Founder Hartley Peavey & More-

Music icon Peavey Electronics will host astar-studded grand opening of its first showroom in Hollywood nextweekend, Sept. 1-5, with appearances by comics legendStan Lee, guitar virtuosoAlex Skolnick, founderHartley Peavey and more.

Located on Sunset Boulevard's Guitar Row, PeaveyHollywood gives musicians and music fans a new home in theheart of rock & roll, with a green-room vibe, high-end gearfrom the Peavey family of brands to play, andregular performances from world-class artists.Peavey is bringing its 47-year legacy of makingthe amps for music's biggest stars and stages to Hollywood with anew showroom, artist relations headquarters and multimedia dealereducation center.

The grand opening week of Peavey Hollywood willfeature comics legend Stan Lee-who willsign Peavey Marvel electric guitars adorned withSuper Hero graphics-virtuoso guitarist AlexSkolnick (Testament, Alex Skolnick Trio), L.A.'sMetalachi and Thrown Into Exile, acoustic stylist MonteMontgomery, and Peavey Electronicsfounder and CEO Hartley Peavey, who willsign copies of his biography, The PeaveyRevolution (Backbeat Books).

"Peavey has a long and productive legacy in music and audio,and proactive outreach has been the key to our success sinceHartley Peavey founded the company in 1965," said Courtland Gray,Chief Operating Officer of Peavey Electronics Corp. "With so manyartists living in L.A. or passing through on a daily basis, PeaveyHollywood's location in the heart of Guitar Row on the Sunset Stripgives us access to artists and marketing opportunities that willserve Peavey retailers as well as artists and musicians around theworld."

Peavey Hollywood is a unique brand experiencethat will give musicians, audio pros, systems integrators and musicretailers a 360-degree view of the products, artists and philosophythat have made Peavey an iconic brand in music and audio. As ahigh-end retail showcase for Peavey and its affiliated brands-Composite Acoustics®, Trace Elliot®, Budda® Amplification, CrestAudio®, Architectural Acoustics® and MediaMatrix®-Peavey Hollywoodis designed to create awareness for Peavey products and thecompany's 47-year legacy of innovation.

Peavey Hollywood will be an entertainment andinformational resource for musicians and retailers, with regularlyscheduled high-definition webcasts featuring artist interviews andperformances, product reviews, and music industry-related tips formusicians. Peavey will also broadcast salestraining to its dealers, with live-chat capability to enhance thesessions. In addition, the location will serve as the West Coasthome for its substantial and growing roster of artists andendorsers.

A section of the showroom is dedicated to the history andphilosophy of Hartley Peavey, theindustry's longest-running founder, sole owner and CEO, who builthis first amplifier as a teenager in 1957 and has earned countlessaccolades for his achievements in music product innovation andinternational business. He earned his star on the Hollywood RockWalk of Fame in 1990.

Peavey Hollywood Grand Opening WeekSchedule:

Saturday, September 1, Hartley Peavey Day: Open at 10 a.m.,Hartley Peavey signing at 1 p.m., Alex Skolnick at 5 p.m.,Metalachi at 6 p.m.

Sunday, September 2: Open from Noon to 5 p.m.

Monday, September 3, USA Day: Open at 10 a.m., MonteMontgomery at 4 p.m.

Tuesday, September 4, Metal Day: Open at 10 a.m., ThrownInto Exile at 7 p.m.

Wednesday, September 5, Marvel Day: Open at 10 a.m., StanLee at 6 p.m.

Download High-Resolution Images:

Founder & CEO Hartley Peavey

Peavey Hollywood Glam Shot

Peavey Electronics Logo

Stan Lee (Marvel Universe)




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