Gibson launches UK Demo Shop on, Featuring One-of-a-kind prototypes, Pre-played artist models, Demo guitars, and more

Published 6 months ago on June 21, 2023

By Guitar Interactive Magazine

Gibson Brands launches UK Demo Shop on

The Gibson UK Demo Shop features one-of-a-kind prototypes, pre-played artist models, demo guitars, and more 

June 15, 2023—, the largest online marketplace dedicated to buying and selling new, pre-loved, vintage and rare musical instruments, today announced the launch of the Gibson UK Demo Shop. Debuting with nearly 50 guitars, including one-of-a-kind prototypes, refurbished and modified demos, pre-played artist models, and more, the Gibson UK Demo Shop not only offers unique music gear, but also serves as a new destination for those in the UK looking to buy directly from the legendary guitar maker.

The Gibson UK Demo Shop gives players the opportunity to own unique and never-before-available Gibson guitars, which, for those in the UK, can now be purchased directly from the Gibson UK Demo Shop itself for the first time. Instruments initially featured in the shop range from classic Les Pauls and SGs to unique items such as a 1957 Les Paul Junior Reissue in TV Yellow, an ES-275 P90 VOS, a 1968 Les Paul Custom Reissue in Ebony, an ES-335 in Sixties Cherry, a Korina Flying V, and more. 

 “The UK is home to some of the finest music makers on the planet, and Reverb is proud to be able to support their creativity with the launch of the Gibson UK Demo Shop,” said Antoine Bourgougnon, Reverb’s European Marketing Manager. “No matter your musical style, this shop offers you the chance to explore guitars that few will ever have the chance to strum, and we’re honored to be able to offer instruments from Gibson’s past to the music makers of today.”

 In addition to offering dozens of rare instruments, the Gibson UK Demo Shop also provides players with peace of mind: All items in the Gibson UK Demo Shop are certified through the Gibson Repair and Restoration team’s 35-point inspection process and will receive a certificate of verification. All music gear listed on the Gibson UK Demo Shop on Reverb will also include a certificate of authenticity, as well as Gibson’s two-year limited factory warranty.

“There is a prestigious history between the UK and Gibson Guitars,” says Lee Bartram, Gibson’s Head of Marketing - EMEA “From the British Blues explosion in the ‘60s all the way through to Brit pop and beyond. By making our instruments even more accessible through the Reverb platform, we are looking forward to hearing how the future of British music sounds.”


Explore the Gibson UK Demo Shop on Reverb here and learn more about the shop here.

About Reverb

Reverb is the largest online marketplace dedicated to buying and selling musical instruments. Since launching in 2013, Reverb has helped millions of music makers, music shops, top music gear brands, and more connect over new, pre-loved, and vintage music gear. Powered by a team of music gear lovers and a passionate community of trusted sellers, Reverb combines a massive selection of well-priced instruments with technology and tools to help the world’s music makers find the perfect piece of music gear. Sales on Reverb help support Reverb Gives, which provides youth music programs with musical instruments. Reverb is a subsidiary within the Etsy, Inc. (NASDAQ: ETSY) “House of Brands” portfolio.

About Gibson Brands:

Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for 130 years. Founded in 1894 and headquartered in Nashville, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, which has been on every stage since 1873, Kramer, the original MADE TO ROCK HARD guitar brand, MESA/Boogie, the home of tone, KRK, behind great music for over 30 years, and Maestro, the founder of effect pedals. Gibson Brandsis dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands. Explore more at Gibson.comGibson App, and on Gibson TV, follow us on Instagram,Twitter and Facebook, and visit us at the Gibson Garage.


Reverb Media Contact:

Andrew Gretchko

PR & Comms. Manager

Gibson Media Contact:



Libby Coffey

+1 626-676-4993


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