ERNIE BALL IS AN OFFICIAL PARTNER OF ROCKSMITH TM+

SAN LUIS OBISPO, CA (JUNE 20, 2023) –– Ernie Ball is proud to announce its official partnership with RocksmithTM+, the award-winning guitar learning app. This latest evolution of Rocksmith by Ubisoft will incorporate various Ernie Ball products and Ernie Ball Music Man instruments.

Ernie Ball has been a supporter of the Rocksmith franchise since its launch in 2011. With over 5,000,000 copies sold, Rocksmith has inspired countless new musicians to pick up and learn the guitar.

Rocksmith+ is now available globally on mobile platforms, allowing you to pick up and play guitar fast with over 6,000 songs anytime, anywhere when you download the app using your Android, iOS, or PC. Use any acoustic, electric, or bass guitar to experience the improved state-of-the-art note detection, personalized real-time feedback, and practice tools to control. Rocksmith+ gives you everything you need to learn at your own pace. Get the most out of your comprehensive learning subscription for years to come with frequent content updates that add new modes and features, plus a steady stream of monthly new song additions. You can also learn about proper technique and form, music theory, guitar gear, instrument care, and more.

New users can try 7 days of Rocksmith+ for free on the Ubisoft Store.

ABOUT ERNIE BALL In 1962, veteran player and guitar teacher Ernie Ball created Slinkys®, the innovative light gauge electric guitar strings widely revered by thousands of iconic players including Eric Clapton, Keith Richards, Jimmy Page, Paul McCartney, Metallica, Brad Paisley, Slash, John Petrucci, Angus Young, and John Mayer. The strings are all crafted in Coachella, CA. Ernie Ball also offers state-of-the-art instrument accessories that are carried in more than 6,000 stores in the U.S. and 120 countries worldwide. Officially purchasing the Music Man® company in 1984, Sterling, joined later by his sons Scott and Brian, has built a team of dedicated professionals based in San Luis Obispo, CA who collectively share a common goal: crafting the highest level of hand-crafted instruments available. Originally founded by Tom Walker, Forrest White and Leo Fender in 1974, Music Man built its name leading an industry revolution, introducing active electronics on its production instruments. As part of the team during the ’70s, Sterling Ball played an important role in the design and development of the iconic StingRay basses. The family-run company maintains its founder's dedication to preserving the musician's playing experience and delivering superior sound quality through the

development of new products, such as Cobalt Slinkys, M-Steel, Earthwood, and the revolutionary Element Shield Packaging, keeping each set as fresh as the day they were made. The company also fosters artist development through musician-focused programs such as the world's largest and longest-running unsigned artist programs, where bands compete each year for the chance to play live on national tours, festivals, and events. Visit them online at www.ernieball.com and www.music-man.com.

ABOUT UBISOFT Ubisoft is a creator of worlds, committed to enriching players’ lives with original and memorable entertainment experiences. Ubisoft’s global teams create and develop a deep and diverse portfolio of games, featuring brands such as Assassin’s Creed®, Brawlhalla®, For Honor®, Far Cry®, Tom Clancy’s Ghost Recon®, Just Dance®, Rabbids®, Tom Clancy’s Rainbow Six®, The Crew® and Tom Clancy’s The Division®. Through Ubisoft Connect, players can enjoy an ecosystem of services to enhance their gaming experience, get rewards and connect with friends across platforms. With Ubisoft+, the subscription service, they can access a growing catalog of more than 100 Ubisoft games and DLC. For the 2022–23 fiscal year, Ubisoft generated net bookings of €1,739 million. To learn more, please visit: www.ubisoftgroup.com.

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For more information, please contact: Ryan McLain | press@ernieball.com