Electra Guitars Teams With Sony Pro Audio

(PRESS RELEASE): Electra Guitars has selected Sony Pro Audio wireless systems to be a part of their “Rediscover Electra Guitars” promotion between September 1 and October 31, 2014. The promotion is only valid throughout the continental United States, Hawaii, and Alaska, and excludes USA territories, while supplies last.

Customers can qualify for the Sony wireless sets by purchasing any new Electra guitar or bass between September 1 and October 31, 2014 at any participating Authorized Electra Guitars Dealers or, where there are not local dealers, factory direct from the Electra Guitars website. With each instrument purchased, the customer can choose to receive either a Sony DWZ Series Digital Wireless Guitar Set (Retail Value $499) or the Sony DWZ Series Digital Wireless Vocal Set (Retail Value $699) at no additional cost.  Fulfillment of the promotion will be handled directly by Electra Guitars.

 "Electra Guitars is extremely excited and honored to be working with Sony Pro Audio on our guitar promotion. The DWZ wireless Guitar and Vocal packs are a natural fit for our brand. A diverse group of guitar players are quickly rediscovering Electra Guitars and the brands hallmarks of quality, innovation, and value. We anticipate, combined with a partner like Sony, this will accelerate. It's a great incentive for guitar and bass players, in some cases, to get more than $2000 Retail Value in gear, for the price of an Electra Guitar or Bass." – Gene Ymiolek, Electra Guitars CEO

The Sony DWZ Series 2.4 GHz digital wireless vocal set provides the convenience of untethered handheld microphone use with a wired level of audio performance. The package includes a ZTX-M01 handheld transmitter including an interchangeable dynamic cardioid microphone capsule along with a ZRX-M50 half rack size receiver. Supplied accessories include a mic holder, two antennas and AC adapter. The handheld TX also supports use with optional Sony interchangeable microphone capsules. The receiver includes 3 audio outputs (1 x balanced XLR and 2 x unbalanced 1/4" phone). The receivers menu system provides access to clear channel scan or manual channel selection and a digital 5-band graphic EQ. The receivers LCD includes numeric indication of transmitter battery remaining time, diversity reception RF levels, audio level metering, EQ on/off status and display of selected channel.

The Sony DWZ Series 2.4 GHz digital wireless guitar set provides the convenience of untethered use with a wired level of audio performance. The package includes a ZTX-B01 body pack transmitter along with a ZRX-C30 compact size receiver. Supplied accessories include a GC-07BMP guitar cable, transmitter belt clip and AC adapter. The receiver includes 3 simultaneous audio outputs (1 x balanced XLR and 2 x unbalanced 1/4" phone). The receiver supports flexible powering options with AC adapter, 9V battery or use of a distributed 9V power system.

After years of navigating the trademark process, industry veteran and head luthier Ben Chafin acquired the rights to revive the legendary Electra Guitars brand. Inspired by the innovations the brand was recognized for, Chafin teamed with fellow industry icon Mick Donner to establish a guitar company that could not only deliver on price points, but also deliver newer innovations and performance at that price point. Combining their industry experience and ingenuity with the business leadership of CEO Gene Ymiolek, they have built a diverse line of guitars and basses with street prices in the $599 to $999 price range. “The new Electra Guitars are designed from the ground up by some of the best luthiers in the business. We believe they provide better quality, more tone, and outperform guitars and basses twice their price.”

For further details on the promotion, please visit Electra Guitar