NEWS

BC Rich Returns to Acoustic Roots with Brand New Acoustic Line

Published 6 years ago on April 27, 2015

By Jonathan Graham

(PRESS RELEASE): After a long hiatus, B.C. Rich is back in the acoustic guitar market with a brand new acoustic line.  The all-new collection will include five models and a total of eight SKUs. These guitars touch upon and evolve from the classic beginnings of B.C. Rich’s history and will be available through dealers and distributors worldwide.

The return to B.C. Rich’s acoustic heritage is a nostalgic and romantic story. Despite being known for their creative bodied electric guitars, B.C. Rich started as an acoustic guitar company. Founder Bernardo Chavez Rico started constructing acoustic guitars in the early 1960s in Bernardo’s Guitar Shop in Los Angeles. Former executive Vice President Mal Stich remarks, “When you walked into Bernardo's the first thing you saw was wall to wall guitars hanging from the ceiling like birthday party balloons. There was a glass counter with strings, picks, guitar parts and accessories. Behind the counter was a window and you could watch the guys making guitars. But, the coolest thing was that there were always flamenco and classical players jamming. I remember the Flamenco players firing at each other with riff after riff.  Bernie's father, Bernardo Mason Rico, was always sitting in his chair next to the Coca-Cola machine while friends and neighbors, even the postman, stood spellbound listening to the music.”

With five new acoustic models, B.C. Rich gives players many options. The line will offer different body styles, colors, and finishes. Specs and hardware will also differ between models to fit any player’s preference. In keeping with the B.C. Rich tradition, all the new acoustics are full of beautiful details to appreciate.

Select models are shipping now to dealers with more to be available later in the year.

For more info: BC Rich


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