£5000 Music Business Scholarship to be won with ATC Management and the Institute

£5000 Music Business Scholarship to be won with ATCManagement and the Institute -

London's Institute of Contemporary Music Performance is proud toannounce its partnership with leading artist management firm ATCManagement to provide the ATC MusicBusiness Scholarship. ATC'sforward thinking approach to artist management and developmentmakes them the ideal partner for the Institute's innovative musicbusiness curriculum. ATC's artist roster includes Faithless, ElizaDoolittle, Hadouken, Fink, Ethan Johns, and Kwes.

The ATC Scholarship will provide one deserving student with afully funded place on the one year Higher Diploma in Music Businesscourse (equivalent to the value of £4,950) to be taught at theInstitute, London. The Music Business courses at the Institute aredesigned and delivered by leading music industry professionals andoffer a unique opportunity to learn and apply management principlesand business skills through working alongside talented artists andcomposers. The ATC Scholarship and wider collaboration brings thereality of the commercial music industry into the classroom fromday one.

As part of the partnership, ATC will provide a panel of expertsto judge and decide on the winner of the scholarship. The winningstudent will also get the opportunity to spend time working at theATC London offices gaining experience and learning directly fromthe professionals.

In addition to the Scholarship, ATC will also be providing guestspeakers throughout the year to teach on the Music Business course.Students will get the opportunity to learn first-hand about theprocesses specifically involved in the artist management side ofthe music industry.

Music Business Programme Leader Ken Foreman added: "ATC is oneof the leading artist management companies at the forefront of thenew music industry. They are driving hugechanges in the methods bywhich young talent is scouted and how careers aredriven forwardfrom a business perspective.  We are extremely pleased towelcome them as part of the fabric of the new business school."

Hopeful applicants wishing to apply for the Scholarship willneed to submit a 1000 word business case for a new music businessidea or concept. Proposals will be judged on their creativity andviability. For more information about the ATC Music BusinessScholarship or the Higher Diploma in Music Business course, pleasecontact the Institute directly: