JHS goes solo with Dean Markley in UK and Europe
JHS is proud to announce an expanded distribution deal with Dean Markley USA, the world-renowned manufacturer of guitar strings, pickups and cables. Under the updated terms of the partnership, the American firm's range of guitar innovations will be distributed in the UK, ROI and EU (including Switzerland), effective Monday 1st April 2019. A new pricing structure for the brand will become effective from the same date.
Established in 1972, Dean Markley USA is recognised as an innovator and leader in the design and production of musical instrument strings. More recently, the company has expanded its product line to include guitar pickups and cables. Celebrated by retailers for their sales performance and endorsed by a roster of world-famous guitarists and bassists, Dean Markley products are 'the smart choice.'
Speaking on behalf of Dean Markley Josh Vittek of VittekPR said ''The decision to designate JHS as the exclusive distributor of Dean Markley products throughout the EU and Switzerland is one of the most important Dean Markley decisions for the foreseeable future. It was also an easy one. Previously, JHS was the exclusive Dean Markley distributor for the UK and ROI and in under a year, their sales and success far exceeded any previous year in that same territory. Their business practice and people are all top notch."
JHS Export Sales Manager Adam Butterworth said “Dean Markley is an iconic brand, and we're delighted to be taking their world class range of guitar products into the EU marketplace, including Switzerland. Dean Markley products exhibit a mix of top quality engineering and restless innovation; guitarists all across the continent will now have access to the brand's abundance of class-leading products, and we anticipate Dean Markley being a great success with our customers.”
Dean Markley's recent product launches, now available through JHS, include the innovative Blue Steel cables which are cryogenically treated for better sound, more output, and greater durability, as well as the addition of XM (extra-medium) strings to the NickelSteel Bass™ Signature Series, and SR2000™ High Performance bass strings.
Learn more about Dean Markley products at jhs.co.uk/brands/dean-markley
JHS’s Dean Markley stock levels are now back to full capacity, offering the maximum availability, with regular deliveries from the USA to ensure that the huge demand for the brand is met.