GJ2 Guitars will be represented in the UK by Hertfordshire based Sonic Distribution with immediate effect. The move comes as a result of recent growth in global demand for the brand and the introduction of the “Inspiration Series” which addresses more accessible price points and opens up the market for guitars designed and conceived by Grover Jackson to a much wider audience. Sonic will represent the entire range, which also includes the “Premium Series” and range topping “GJ Select Series”.
“Sonic Distribution is a top quality company with a very successful track record in the pro-audio business. They share our values of quality, consistency and innovation. We are honoured to be working with them as they expand into the guitar business”said GJ2 CEO Jon Gold. “ We know that their marketing, sales and logistics expertise will allow us to increase our visibility into the UK market.”
Sonic Distribution MD, James Young, added “Sonic Distribution, and our brands, have been nominated for 14 separate awards in SOS, MTM, DJ and by the MIA, including ‘Best customer service 2015’ and ‘Best Medium Supplier’. Our focus has always been ProAudio, but the team has been extremely keen to expand into the MI market for several years. The timing is now perfect for that move and we are proud to be representing Grover Jackson and his GJ2 guitar brand as we both embark on new ventures.”