Gibson has announced the inaugural collaboration between world-class jewellery designer Aaron Shum, founder of Coronet and celebrated musician and designer Mark Lui in the design of the truly exquisite “Eden of Coronet”, a Diamond Gibson Guitar masterpiece.
Chairman and CEO of Gibson Brands, Henry Juszkiewicz stated:
“The masterpiece is a joint effort of three distinct brands. The creativity comes from the process of blending ideas and cultures from different industries, which further solidifies Gibson beyond just a guitar brand. All along we’ve been striving to expand our business to different sectors of the consumer market and ‘Eden of Coronet’ is definitely an important milestone for what we target to achieve.”
The showpiece was first revealed at Hall 1 of Baselworld 2015, Switzerland and is estimated to be worth USD$2 million with a shot at setting a Guinness World record for “Most Valuable Guitar”.
Eden of Coronet with Aaron Shum