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ESP and Takamine Announce Partnership in USA

(PRESS RELEASE): ESP Guitars and Takamine Guitars have announced a partnership in which Takamine instruments will be available exclusively through ESP and selected dealers in the USA. This new distribution partnership begins in March 2015.

“This is a momentous leap forward for both ESP and Takamine,” says Matt Masciandaro, president and CEO of the ESP Guitar Company. “The new agreement between ESP and Takamine allows ESP to offer one of the world’s most respected acoustic guitar brands to our dealers and customers, and gives Takamine the kind of sales distribution and marketing support that this fine brand merits.”

“We at Takamine Guitars are eager to establish our partnership with the ESP Guitar Company in the United States as we enjoy the symbiotic relationship of our two companies that know guitars, understand the global market, and share the same goals of great guitars and superior service. The Legacy Continues,” says Mark Kasulen, Director of U.S. relations for Takamine Guitars.

For more than half a century, Takamine Guitars has been recognized as a leading acoustic guitar builder. Much like ESP, who are celebrating their 40th anniversary in 2015, Takamine’s origins are as a small guitar shop in Japan. Over the subsequent 52 years, Takamine has grown to being a world-renowned maker of premier-quality acoustic and acoustic-electric guitars, selected as a first choice by performing guitarists worldwide. Takamine’s well-known signature artists include musicians such as Glenn Frey, Garth Brooks, Toby Keith, and Kenny Chesney. Takamine’s product offerings span the entire market of acoustic guitars, with models designed for players at every level.

ESP and Takamine’s new distribution arrangement allows for Takamine instruments to be sold exclusively at select dealers in the United States beginning in March 2015.

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Issue #51

Wolf Hoffmann

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