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D’Angelico to Launch ‘Reborn’ Campaign

D'Angelico to Launch 'Reborn' Campaign -

D'Angelico, one of the most highly respected names in guitars, has kicked off a major development regarding its top-selling line. Earlier this year, D'Angelico reissued a collection of entrancing, iconic, and classic guitar models that preserves John D'Angelico's legacy. However, the line also explores new horizons such as basses, pedals (by Pigtronix), and soon, amps. The reissue campaign, suitably christened "Reborn", is being heralded as one of the biggest line launches amongst the major guitar industry.

"We've spent the last year working tirelessly to bring these classic guitars back to life, while improving and expanding are product line to include more styles of guitars and basses. D'Angelico is a legacy of excellence and that reflects in every model and product we offer" says Brenden Cohen, CEO of D'Angelico Guitars. "Now music lovers, guitar players and guitar collectors everywhere have the chance to experience owning a product held to the D'Angelico standard of excellence for a surprisingly accessible price."

The line includes a full range of handcrafted reissues of D'Angelico archtops, semi-hollows and solid bodies. All feature the spruce top, maple back, and stair-step pickguard and tailpiece that are quintessential D'Angelico design.

The "Reborn" line made their exciting debut at the industry-leading NAMM Show (Jan. 24 - Jan. 27, 2013), unveiling three new D'Angelico Standard Excel model reissues, including two single-cut guitars in Natural and Sunburst and a double-cut guitar in Cherry, White, Natural and Sunburst. Retail prices range from $1149 to $1419. A USA Masterbuilt 1942 Excel Reissue, the first in a series of limited edition USA Masterbuilt reissues being built for D'Angelico by acclaimed boutique luthier Gene Baker of Premier Builders Guild (PBG) in Arroyo Grande, California, was also introduced at this year's NAMM convention. Baker's reissues are based on extensive research that began with actual MRIs of the original 1942 Excel. The retail price has not yet been set. The result of this unveiling: the title of "#1 Product of NAMM 2013" in Guitar World magazine.

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