Gibson Brands, the premier music lifestyle brand, will take over Texas

Published 7 years ago on March 11, 2016

By Jonathan Graham

(PRESS RELEASE): Gibson Brands, the premier music lifestyle brand, will take over Texas with multiple events occurring throughout SXSW. As part of the lineup, Epiphone will preview its highly anticipated Masterbilt Century Collection, making its debut at Willie Nelson’s Luck Reunion. Gibson USA will spotlight its 2016 line alongside featured artists from around the world in a showcase at the Gibson Rooftop at Maggie Mae’s. Gibson Acoustic will sponsor the Texas Film Awards and The Texas Party, and the Gibson Showroom in Austin will welcome back the event’s press conference.

Epiphone Masterbilt Century Collection Preview at Willie Nelson’s Luck Reunion

March 18, 11 a.m. – 11 p.m. – Willie Nelson’s Luck, TX

Artists appearing at Willie Nelson’s Luck Reunion at his ranch in Luck, TX, one of the hottest tickets in town during SXSW, will be among the first to experience the debut of Epiphone’s new Masterbilt Century Collection of archtop acoustic/electric guitars. These highly anticipated models will take the stage for the first time as part of the event’s lineup, featuring over 20 artists on two stages and including rock to country and folk to soul. Epiphone, the exclusive guitar sponsor of the event, will also have the Gibson bus on site to provide rock star-style transportation for attending media.

 For more information on the event, visit:

Gibson USA Showcase at the Gibson Rooftop at Maggie Mae’s

March 17, 12 p.m. – 5 p.m. – Gibson Rooftop at Maggie Mae’s

 Gibson USA will premiere its 2016 product line and celebrate the kick off of a year-long sponsorship of the rooftop at the historic Maggie Mae’s on 6th Street with a showcase featuring outstanding artists from around the world. Performers for the showcase include The Last Bandoleros (San Antonio, TX), Stonefield (Victoria, Australia), Erika Wennerstrom of Heartless Bastards (Cincinnati, OH), Diamante Eléctrico (Bogotá, Columbia), Emily Wolfe (Austin, TX), Jonathan Tyler (Dallas, TX) and Terra Lightfoot (Ontario, Canada). Sponsored by Tito’s Handmade Vodka and Shiner Beer, the event is free and open to the public.  Showcase details, including RSVP, are available on In addition, the Gibson Lounge, a year-round fixture at Maggie Mae’s, will host a product display of the 2016 Gibson USA models for artists and VIPs in attendance. 

16th Annual Texas Film Awards, Press Conference and After Party

March 10, 12:30 p.m. – Press Conference at Gibson Showroom in Austin

March 10, 6:30 p.m. – Texas Film Awards at Austin Studios

March 10, 10 p.m. - The Texas Party, the official Texas Film Awards after party at Austin Studios

Gibson Acoustic will sponsor the 16th Annual Texas Film Awards and The Texas Party, the official after party of the awards, both taking place at Austin Studios.  Earlier in the day, the Gibson showroom in Austin will again play host to the Texas Film Awards press conference.  Moderated by Variety's Executive Editor Steven Gaydos, the press conference will include this year's Texas Film Awards honorees Carol Burnett, Jesse Plemons, Chandra Wilson and Michael Barker. Austin Film Society's Artistic Director, Richard Linklater, and SXSW's Head of Film, Janet Pierson, will also take part in the conversation. Committed year-round to supporting the Austin film community, the Gibson Showroom in Austin also provides instrument loans to filmmakers at no fee, supports Austin Film Society's esteemed Grant program, and opens its doors for location shooting.

For more information on the Texas Film Awards, visit:

Sound Opinions Taping at the Gibson Showroom

 In addition to the Epiphone, Gibson USA and Gibson Acoustic activations, nationally syndicated radio show Sound Opinions will come to the Gibson Showroom in Austin on March 16 for intimate taping with buzz artist Eleanor Friedberger of Fiery Furnaces.  Gibson USA’s new 2016 products will be incorporated into the set, and also on display for fans in attendance. 


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