Gear Collector Launches New Boutique Platform

Published 7 years ago on January 18, 2016

By Jonathan Graham

(PRESS RELEASE): Gear Collector announce the launch of its new company and website, catering to guitarists who play and collect boutique gear. Gear Collector brings together players, builders and professional artists to host a site for conversation, connection and selective instrument and accessory sales.

Gear Collector meets the demand of players, collectors and gearheads who are searching for something new, exciting, and in many cases, rare. Gear Collector connects these players with builders who are at the top of their game, and professional musicians who collect and play specialized gear themselves.

Offering custom-built and rare product sales, feature interviews with makers, artist and demo videos and much more, Gear Collector will bring in-depth conversation and community to the boutique market.

“There are many discerning players that have been living in the boutique market for years, and many others who would like to join in, but perhaps don’t know enough about the builders and products and what makes them so special.  We are here to help tell the story, and to connect players with some of the best builders in the space.” Our goal is to bring everyone together and in doing so, help this specialized market to grow,” said Rich Abronson, Co-Founder.

In addition to many of the builders’ existing product lines, Gear Collector will feature limited editions, one-of-a-kinds and exclusive product on behalf of these builders. 

Self-funded, Gear Collector provides a presence for its builder partners on, and is working with each builder and company to develop a marketing strategy and to execute marketing programs including promotions, social marketing, e-mail campaigning and events. Gear Collector will also produce original video content featuring interviews, demos and information about boutique gear.

“A common thread we’ve seen in the boutique space is the lack of time, money and expertise spent on marketing and brand development. We have decades of experience implementing marketing strategy, as well as many years as players and collectors ourselves. Our partners will directly benefit from the marketing budget and expertise that we are applying to support and grow their brands,” said Co-Founder, Marc Reiser.

For example, Gear Collector has retained music industry specialist agency Mad Sun Marketing as its public relations firm, and will launch multiple campaigns each month that announce new product developments, and promote its partners’ brands.  Select artists are also joining Gear Collector’s artist advisory panel, which will be announced in the near future.

Gear Collector is launching with a group of unique and special companies that represent the best of boutique, and build complementary products.

Many builder profiles and products are already available on the website, including:

Guitars and Basses

Banning Guitars
Boulder Creek USA Limited Edition acoustics
Ensworth Guitars
Ribbecke Guitars
Scero Guitars


Benson Amps
Exclusive Amps by Benjamin Fargen
J Design cabinets, ISO-cabs and accessories

Effect Pedals

Pettyjohn Electronics

Accessories and Recording Equipment

Heavy Digital Audio
Mercury Magnetics
The Rock Slide
West Coast Pedal Board


For more information about Gear Collector.




Jeff Beck Has Died. Legendary Grammy-Winning Guitarist, Dead at 78
Watch Crobot's Latest Video "Kiss It Goodbye" Featuring Howard Jones (Light The Torch/Killswitch Engage) — New EP Rat Child Out Now
TERAMAZE Unveil Official Video For 'Fight Or Flight'
Diamond Head - Unveil Much Anticipated Title Track "The Coffin Train"
Top magnifiercross linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram