So what of the man behind the brand? The truth is, he's a humble man with a quick sense of humour and a passion for his craft (and ice cream!), he'll happily talk about his musical influences and his ideas for what guitar players need help them focus on their music.
When GI went to interview Ron Thal, Levi Clay had the rare opportunity to speak with the man who makes his extraordinary guitars, the French master luthier, Patrice Vigier. Here's his report.
In the last five years or so there has been a boom in the phrase boutique